Last week, this Kylie Jenner tweet inflicted a USD $1.3 billion share loss on Snapchat.
A reminder that some of the tech giants have feet of clay.
Content-mediating platforms may be particularly at risk here.
On some content-dependent mediums, the platform may become impersonated by certain icons.
Any of that icon’s act of bad behavior – Kevin Spacey? – or unsupportive statement – K Jenner – can potentially precipitate the platform closer to the bottom.
Again proof that platforms must carefully control content if they want to survive.