Fragile by design?


Last week, this Kylie Jenner tweet inflicted a USD $1.3 billion share loss on Snapchat.


A  reminder that some of the tech giants have feet of clay.

Content-mediating platforms may be particularly at risk here.

On some content-dependent mediums, the platform may become impersonated by certain icons.

Any of that icon’s act of bad behavior – Kevin Spacey? – or unsupportive statement – K Jenner – can potentially precipitate the platform closer to the bottom.

Again proof that platforms must carefully control content if they want to survive.

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